You can download the full whitepaper at: https://jsecoin.com/whitepaper.pdf
Cryptocurrencies currently rely on miners to carry out the cryptography hashing. Hashing is a mathematical equation that is carried out at large scale to secure a blockchain which is the underlying transaction database of a cryptocurrency. This process consumes huge amounts of computing power, server farms and electricity. Miners are rewarded for their efforts by the distribution of the currency.
The code can be loaded as a post-page-load async process so it would not disrupt website performance and the user experience would not be affected. The hashing would run in the background, behind the scenes.
Cryptography will be a way for website owners to monetize their content as an alternative to displaying ads. This may be preferable for sites where space is at a premium or banner advertising is not appropriate. It could also be used in conjunction with existing advertising methods as an additional revenue stream.
“Poor Quality” traffic which doesn’t earn ad revenue such as visitors from remote regions or some js enabled spiders could also be monetized for the first time. This could provide a foot in the door opportunity to test the program for larger media companies.